August Newsletter
OWNERS AND COACHES CONFERENCE RECAP
What a weekend! We took over a hotel in Albany for two incredible days of learning, networking, and sweating together. Dr. Tom McCoy delivered a powerful presentation on the research validating our methodology, clearly demonstrating how CrossFit stands apart from every other fitness brand out there. Jenn Pishko shared insights on transforming your affiliate into a community-based healthcare hub. The science is clear: CrossFit remains the most effective approach to preventative health.
While there, we recorded several episodes for the CrossFit Podcast coming later this year in a cross-collaboration mini-series focusing on health! Stay tuned for release dates! Catch Jenn on this most recent episode of the CrossFit Podcast unpacking what the new campaign means for the future.
NEW CAMPAIGN: "F*CK THE QUICK FIX. CROSSFIT IS THE CURE"
This campaign is absolutely fire! Have you seen the commercial yet? HQ has been grinding to make all marketing assets available to you. Owners: hit your affiliate toolkit, download everything, and spread the message relentlessly and unapologetically. Check out our anchor article that reinforces what we all know: CrossFit IS the Cure.
AUGUST CME UPDATE
Fresh articles are loaded and ready! Remember, our on-demand CME offering posts articles and webinars throughout the year (24 credits total). NEW: 10-credit courses combining articles and videos are now available. These will also qualify for CEU starting September!
RESEARCH CORNER: CREATINE
We know there is a lot of information out there, and at some point your members might look to you for answers or guidance. For people to own their health, we want them to be informed and empowered decision makers on that journey. We’ve unpacked a recent 2025 study on creatine and cognitive function so you can easily share the key insights in your affiliate.
Article Highlights:
A pilot study by the University of Kansas Medical Center investigated creatine supplementation in adults with Alzheimer’s disease, revealing early positive indicators that creatine could bolster brain health and cognitive function, even in older individuals experiencing cognitive decline. This 8-week study included 20 older adults diagnosed with Alzheimer’s disease. Each participant took 20 grams of creatine daily which is about four times the amount an athlete will typically use. Researchers wanted to know if this dosage was safe and manageable, if it would boost creatine levels in the brain, and if it would have any measurable effects on cognition.
GRAND ROUNDS: DRS. SHVETA AND DINESH RAJU
We caught up with the dynamic duo who led our first Grand Rounds last year. Their accomplishments are staggering: creating an affiliate INSIDE a primary care setting, engaging staff to practice what they preach, boosting employee morale and productivity, and delivering nutrition and fitness education through the CrossFit methodology directly to patients within their office walls.
Check out the YouTube Video
COMMUNITYCARE COMMERCIAL
Did you catch it? Our commercial played at the Games!
BIOMARKER INTERFACE UPGRADE
This fall, the biomarker hub is getting a complete face-lift. Beyond the visual improvements, we're introducing Noctor, an interactive health resource hub. Remember, this platform isn't just for your CFMS labs—it can house all your previous medical data and reports, creating one digital health hub to help you truly own your health.
GAMES RECAP
This year was absolutely epic. The location, workouts, athletes, vibes—it was all special. Massive thanks to everyone who supported the Games. Our community continues to amaze us.
Special shout out to Ruck Race League who held events during the Games! Check out what they have coming this fall:
What: 4 Ruck Partner Events// Partners must be in person
When: Leaderboard and workout details open 9/1 and all scores must be submitted by 10/31
Cost: $50 per person ($100 for the pair)
Why: This is an opportunity for connection and shared effort. It's also a chance to offer a fun and accessible 'competitive' effort in the affiliate to get folks going during post-summer blues. 3 of these workouts can be done within a 1-hour class of an affiliate. 1 offers the opportunity for a community event or Saturday effort that is longer.
CrossFit and Rucking go hand in hand and each one supports the other. Elevate your health with this powerful combo. The partner series invites you to test yourself in some new endeavors in rucking where you might surprise yourself!
How: Registration is here // Must have a partner to register. Use code: CFMS for a 20% discount!!
Let me know if you have questions or anything I can help clarify. Sept 1 we will announce details and standards for all 4 workouts, for now, the overview of each of them is on Insta here.
